The Bernie Robbins Jewelers flagship in Somers Point.

Maddy and Harvey Rovinsky, a precious couple.

This year Bernie Robbins marks its 50th year as a regional mainstay, today a top destination for Philadelphians in search of stunning pieces from Ippolita, Penny Preville, and Gurhan. Owner Harvey Rovinsky, a third-generation jeweler, along with his wife, Maddy, helped to turn the one-time Center City appliance store into a jewelry business in 1966.

“It was in the early ’90s that we transformed into a luxury jeweler,” Rovinsky recalls. “The industry happened to be in its infancy at the time, and that was really the way we would stand out in the local market.” The company will kick off a year-long celebration with a special edition of its annual “Chic at the Shore” summer event series, at the Somers Point flagship.

Throughout the summer, Bernie Robbins previews pieces from the newest jewelry collections, many of which are available exclusively until the fall or holiday seasons. This year’s event series promises Friday evening in-store happy hours and trunk shows every Friday and Saturday in July and August. Special Thursday night happenings will feature The Magic of Forevermark and A.Link diamonds, and The Year of the Dragon with John Hardy and chef Joseph Poon—events definitely worth skipping the beach for. 507 New Road, Somers Point, NJ, 609- 927-4848