Silk bra ($136) and silk tease tanga in peacock, Shell Belle Couture ($82).

After spending years making sure that the Main Line’s most discerning shoppers were properly bedecked in fine lingerie at Haverford Square’s Hope Chest, Jennifer Rosen has opened a new location in a quaint jewel box of a boutique on Chestnut Street—only now she can stake claim as an owner. Rosen meticulously handpicks her collection of fine lingerie, bras, shapewear, and sleepwear.

Offering hard-to-find luxury brands, many of which are from Europe, Hope Chest carries the likes of Simone Perele, Cosabella, and Hanky Panky, as well as Claudette and CLO Intimo, Hanro, and Jenna Leigh. “Bras and panties are two pieces of lingerie that are on your body during almost every waking minute of the day,” she says of the importance of taking the time when choosing these essentials. “It’s amazing how many of my customers say their confidence level changed when they started giving their undergarments a little more attention.” 1937 Chestnut St., 215-665-9169