Legend in the Making
Unwilling to be labeled as neo-soul artist, John Legend unveils a surprising new sound on Evolver
 |
 |
| Houndstooth vest by Ralph Lauren Purple Label (sold
as a three-piece suit, $4,695). Available at Ralph Lauren,
The Bellevue, 200 South Broad Street, 215-985-2800. Royal
Oak self-winding watch by Audemars Piguet ($12,500). Available at Govberg Jewelers at Boyds, 1818 Chestnut Street,
215-546-6505. White cotton shirt with pleats by D&G ($345). Available at Neiman Marcus, 170 North Gulph Road,
King of Prussia, 610-354-0500. Modern wool trouser by
Emporio Armani ($245). Visit emporioarmani.com. |
He became a fixture in R&B music four years ago when "Ordinary People" and other misty ballads established him as one of the most talented artists to come out of the neo-soul scene. But while John Legend's grown-and-sexy love songs won him an armful of Grammys and carried him up the music charts, the singer-songwriter and Penn grad had already begun breaking away from what had come to be known as his signature sound and the very type of music that first brought him commercial success.
Experimenting with new styles, collaborating
with a diverse stable of up-and-comers and platinum-
selling recording artists (Estelle, Kanye West
and Pharrell, to name a few), Legend recorded
Evolver, his third major-label studio album.
“I never considered myself a neo-soul artist,”
Legend says, evaluating his musical style and place
in pop culture history. “I think I’m a Renaissance
man, and because of that I’m not going to restrict
myself musically.” Evolver shows just that.
The CD dropped in stores Oct. 28, but the infectious
hook of its first single, “Green Light,” a track
featuring the preternaturally upbeat Andre 3000,
has been pumping through clubs across the country
since late summer. Serving as a preview of what
was to come on the album as well as a commentary
on Legend’s musical evolution, the video for
the song starts with a scene of him at a piano, playing
“Ordinary People” to a seemingly uninterested
cocktail party. Sensing the crowd’s ennui, Legend
looks around, slams shut the piano’s key cover,
jumps to his feet and authoritatively breaks into the
first line of the song before the electro-dance-meets-crooner-
soul beat kicks in.
 |
| White collared shirt ($855), navy trousers ($1,180), cream vest ($1,050), black tuxedo jacket ($2,850), all by Louis Vuitton. Louis Vuitton, 160 North Gulph Road, King of Prussia, 610-992-0392. |
“Green Light” may help draw fans otherwise
unfamiliar with Legend’s work, and other tracks
on Evolver may keep them coming back for more.
The varied collection of songs is difficult to label
as a single musical genre, and those who worked
with Legend on the album say it only showcases
one piece of the artist’s captivating musical
mosaic—a work that’s still in progress.
“I believe it was Bob Dylan who said that an
artist should always be in a state of becoming,
that once an artist feels like he’s arrived somewhere
artistically, he’s dead meat. With John
there’s a lot of self-awareness there. He’s a really
bright guy,” says Dave Tozer, a Grammy winning
producer who’s worked with Legend as
well as John Mayer, Kanye West and Jay-Z.
“His [sound] has developed in stages—there’s
been a lot of growth there. But there’s never anything
contrived. It’s been natural,” adds Tozer, a
New Jersey native who’s been close to Legend
for more than a decade. The pair met when the
singer-songwriter was a wide-eyed teenager navigating
his first years at Penn.
“We started making demos. We were sort of just
doing the grind, you know?” Tozer says, recollecting
the pair’s salad days, when he received personal
checks as payment for Legend CDs and mailed
the recordings out to fans from his apartment at
19th and Wallace in the Art Museum area.
Calling from a crackling cell phone, his voice
becomes louder and more emotive when he talks
about the new album and how it expands on the
foundation he and Legend laid out for local fans
so many years ago. “Our thing was sort of mixing
classic soul and hip-hop. But this album is a little
more pop, a little more cutting edge. Early on, I
was able to influence John with a bigger variety
of sounds … and he just absorbs it all and it just
comes out in his music. With any real artist that’s
going to be in play,” he says.
Legend himself is clearly excited about the
project but decidedly less verbose about the
release, sticking to matter-of-fact descriptions
like a new mother who just weathered a long labor.
“On this album, there are ballads, a reggae
tune, a political anthem,” says Legend. “I’m
proud of it and I can stand by every track,” he
asserts with a smile.
Only a few songs sound like they’re from
the guy who stormed the charts with grooveheavy
slow jams in 2005. Particularly different
are “Green Light”—the single is filled with Andre-
esque energy, synthesized drum beats and
spaced-out, galactic sounds—and “No Other
Love,” a reggae-influenced ballad featuring Legend’s
duet with Estelle. The track, which Legend
says is his favorite on the album, starts with
a simple acoustic guitar riff, then leads into a
layered masterpiece of laid-back Jamaican ska
guitar, bubbly keys, brassy horns and a syncopated
bass line. While the difference between Evolver
and his first major-label release, Get Lifted, is
undeniable, Legend’s quick to echo the points
made by Tozer: this latest project isn’t a one-time
departure but the result of his unstoppable development
and maturation as a young man and an
artist. “Everything is open to me,” he says.
 |
| Bianco cotton shirt ($550) and Nero Nappa
jacket ($5,420), both by Bottega Veneta.
Bottega Veneta, The Pier Shops at Caesars, 1
Atlantic Ocean, Atlantic City, 609-343-0014. Grey scarf by Giorgio Armani ($450).
Visit giorgioarmani.com. |
LOCAL BEGINNINGS
1995, he left his home in small-town Ohio to enroll
at the University of Pennsylvania. Then known as
John Stephens, he was a child prodigy and already
accomplished musician who’d skipped two grades
in elementary school, studied hard and graduated
as salutatorian and prom king of his high school
class. He started college at just 16. “I wanted to go
to a really good school and Penn just worked out.
...It just felt right. I liked the idea of studying in an
urban city and being exposed to a larger world,”
the 29-year-old says. “It was all about expanding
and becoming a man. Everything I learned about
city life I learned in Philly ... even the little things
like learning how to parallel park.”
Although he majored in English at Penn, music
was already in his blood. For eight years, while in
college and then during his first years living in New
York City, Legend worked as a music director for a
church in Scranton, Pa. In addition to working on
recording projects, Tozer and Legend performed
at small clubs in Philly (The Trocadero, TLA,
North by Northwest) and Washington, D.C.
At the same time, Philadelphia’s music scene
was spitting out a new kind of artist. The soul
movement of the late ’90s only grew as the new
millennium approached, and The Roots, Jill
Scott and others put the city back on the map
as an important place for creative types and recording
artists. The collaborations that resulted
proved inspiring, Legend recalls. “The whole
neo-soul thing was going on, and Philly was the
capital of it. A lot of people were going there to
record and it just felt like Philly was the locus of
that [music] at the time,” he says. But when college
ended, it was time for his own coming out
party. Legend moved to the Big Apple and made
it his first priority to get a record deal.
Not that he wanted a big gig and celebrity
just for the sake of being known. To him, notoriety
and the resources that come with it would
provide him with the tools and a platform to accomplish
another goal: giving back. “I don’t just
want to be impactful as a singer, but impactful
as a human being,” he explains. In 2007, Legend
launched the Show Me Campaign to raise
awareness of the challenges faced by those living
in poverty around the world, specifically in sub-
Saharan Africa. The campaign also works with
nonprofit groups to provide basic goods and services
like mosquito nets for beds, clean water,
crop fertilizers and medical clinics.
Also last year, Legend lent his support to the
Gap’s Product Red campaign to help draw attention
to the AIDS crisis in Africa; proceeds from the
sale of campaign T-shirts provided essential medication
for African AIDS patients. Other activism
has included traveling to Capitol Hill to advocate
for arts funding. The work, he says, has opened
his eyes to socioeconomic issues that challenge
the impoverished, undereducated and marginalized
populations of the world. “I feel like I’m truly
a global citizen now. I feel more connected to
what’s going on in the world than ever before. It
makes me more politically aware,” he says.
So much that Legend vowed to help Democratic
presidential nominee Sen. Barack Obama
get into the White House before the Illinois senator
had even announced his candidacy.
“[When I met him,] I thought, ‘This guy is really
about something and he’s something really
special.’ He looks like the future of America in a
way people relate to. Not just his skin color, but
his background. He connects. I told him that if he
ran I would do anything I could do to help.”
Legend kept his promise, and has been an
outspoken voice in support of the candidate,
from grainy YouTube interviews to televised
live performances endorsing Obama. In August
at the Democratic National Convention in
Denver, Colo., Legend performed “If You’re
Out There,” a song he wrote after being inspired
by Obama’s call to action. He also performed
with Will.i.am at the convention, rousing
a stadium of Obama supporters with “Yes
We Can,” a song produced by Will.i.am that intertwines
music with sound bites from Obama
speeches. Backed by a choir and band, Legend
sang as the crowd chanted “We want change”
while waving tiny American flags. “It was incredible
to be there. I felt like I was part of history
being made,” he says.
BEYOND ELECTION DAY
So, what now? Who does John Legend want to
work with next? “Maybe Prince,” he answers.
“I’ve pretty much worked with all my heroes
that are still around.” Other collaborations are already
in progress. Legend was recently in Philly
to record some of a collection of covers with Amir
“Questlove” Thompson of The Roots. Tentatively
titled The Wake Up Sessions, the album features
politically charged songs of rebellion and will
be released on Columbia Records sometime
next year. Legend is close-lipped about any
other details.
And years from now? “Really, I just want to be
a great musician. I want to make important music
for a long time and stay politically aware and active,”
he says. “If I just did those two things I’d be
happy. Everything else is gravy.”
by Sarah Schaffer
photographs by Eric Ogden
styling by Sam Spector for stocklandmartel.com
grooming by Ron Stephens II
shot at Highbar in NYC
| The complete article appears on page 92 in the November 2008 Issue of Philadelphia Style. SUBSCRIBE NOW and get Philadelphia Style delivered direct. |
|
|