Work the Wet Hair Look

Cultural references in fashion can be a funny thing. For example, Redken creative consultant Guido Palau was inspired by “American working women, on the go” when he created the modernized wet look for Bottega Veneta’s spring/summer show. “This look represents a woman rushing out of her apartment on the way to work and letting her hair dry naturally,” says Palau. At Thunder Hair Salon, Louis Matregrano reaches for mousse to create other styles: “I use it to scrunch hair into a curl or to build body at the roots before I blow-dry hair straight.” 110 S. 19th St., 215-563-2665