Saks Fifth Avenue Expands in Time for Summer
June 23, 2014 | Style & Beauty
Saks Fifth Avenue’s brand-new denim annex boasts the most eye-catching styles of the season—whether paint-splattered, floral, or cropped.
Modern denim is popular at 7 for All Mankind’s Saks Fifth Avenue shop-in-shop.
Just in time for summer, luxury multibrand retailer Saks Fifth Avenue reveals its latest revamp: the expansion of its contemporary department, complete with an additional 1,200 square feet of space. Stocking a larger assortment from designers including Helmut Lang, 3.1 Phillip Lim, and T by Alexander Wang, the floor also boasts a new Denim Annex with dedicated shop-inshops for Paige Denim, J Brand, Joe’s Jeans, and 7 for All Mankind. “Philadelphia is often overlooked in terms of fashion because we are so close to New York, but there is such a unique flair here,” says Britt Braverman, contemporary selling manager at Saks. “Our clientele wants to wear contemporary brands. They’re fun to wear and trendy.” New styles include art-inspired paintbrush jeans from up-andcoming label IRO and floral denim tops and pants and ultrasoft shorts and pants by J Brand and Paige Denim. “You don’t want raw denim anymore; you want luxurious denim now,” explains Braverman. “These fabrics mold to your body and after every wash, it’s like putting them on for the first time.” 2 Bala Plaza, Bala Cynwyd, 610-667-1550
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