Home to some of the industry’s hottest brands, QVC’s new Beauty Bash takes over The Fillmore this month. Here, model, cosmetics mogul and event headliner Josie Maran shares what’s next for her eponymous brand and why this is a can’t-miss ticket for makeup lovers.
I am honored to be a part of the event and think it’s an amazing opportunity to connect with the QVC customer in a new way. As a beauty brand, QVC has always given me the platforms to share my stories and build relationships with my customers. I was so excited to hear they were creating this beauty festival so we can bring those experiences to life.
Any exciting news for your cosmetics line?
This is a big year for my line. We launched into the wellness and beauty space with a line called Skin Dope that is cannabis- focused skincare. We are formulating with both hemp seed oil and CBD, and combining them with my signature ingredient, 100% pure argan oil. I’m so excited to share the healing powers of cannabis with the world.
Tell us one of your best beauty secrets.
Less is more. When I find my skin acting out, I just simplify my beauty routine to one empire ingredient my 100% pure argan oil—for a few days or a week. It really helps to get my skin back in balance and glowing again. This trick has saved me many times!