Bohemian Rhapsody

Channel SoCal style at the Shore with boho looks from womenswear boutique Johnny Was.

Ever wonder how A-listers like Jessica Alba, Alessandra Ambrosio and Kate Bosworth achieve that laid-back, California-cool look? They all turn to Johnny Was for embroidered tunics, flowy caftans and brightly patterned maxi dresses to match their equally effortless beach tresses. Once only found in select high-end department stores, the West Coast womenswear label just opened a new boutique at the King of Prussia Mall (johnnywas.com). “Following successful store openings in Boston and New York, [Philly] was a natural choice as our third Northeast city,” says Rob Trauber, CEO of Johnny Was. “Philadelphia is one of the largest metro markets in the United States.” Scoop up Shore staples like linen shorts, colorful silk kimonos and everyday essentials like T-shirts woven from sustainable fabrics. And for those already thinking about their winter getaways, Johnny Was will launch a new swim collection in December.