Max Mara Unveils New Summer Swimwear Line

By Connor Childers | August 15, 2019 | Style & Beauty

Summer ushers in the opportunity to get away. A chance to forget the ever-inundating tasks of the day to day. A chance to relax and recharge. A chance to don the most comfortable and leisurely elements in our wardrobes. Max Mara understands these desires. So much so, it crafted a capsule collection of beachwear made specifically for the enviable warm-weather escape.

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Inspired by the lively souks of the Mediterranean, the pieces comprise sophisticated swim options, as well as an array of languid trousers, caftans, dresses, and knits. What carries the collection, though, is color. “The unmistakable blue of the Moroccan sky, the green of the gardens in Marrakech, the reds from the earthenware pottery and the beige palette of the desert all inject life and energy into the collection,” says Max Mara Fashion Director Laura Lusuardi. Balanced by crisp whites and graphic tropical prints, the hues instantly transport you to sunny locales.

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Creating beautiful clothes is a métier Max Mara has perfected throughout its rich history, but, today, design itself simply isn’t enough to solely sustain a brand. Consumers demand social responsibility, and with the ready-to-wear in this capsule, Max Mara further demonstrates and solidifies its commitment by exclusively using natural fibers. With sustainability quickly becoming the next major manufacturing trend in the industry, the pure cottons, linens, and silks of these pieces not only help the environment, but also spotlight the luxuriousness natural fibers possess. Plus, they provide sun protection and ease of movement, ensuring you can sumptuously stroll from sun to shade without compromising an ounce of style.

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Photography by: Photos courtesy of Max Mara