Philadelphia native Sally Serata was always the go-to girl among her friends for making plans. So it’s only natural that she parlayed her reputation as a social coordinator into a luxury travel concierge business, SJS Travel/Journeys Unlimited. Serata has yet to name names about her many VIP clients—except one. For the past three years, she’s been planning lust-worthy trips around the globe for Bravo’s The Real Housewives franchise. “I’m in charge of finding their domestic and international trips, and then making itineraries and filling the time while the housewives are there, just like any other client. ... It just so happens that it’s for a show,” Serata says, adding that The Real Housewives of Atlanta’s season 10 trip to Barcelona was her favorite to date. You won’t find Serata jetting to buzzy hot spots like Greece or Croatia this summer though—she’ll be too busy planning client itineraries from one of her two homes in Ventnor and Longport. Here, she pinpoints her favorite Shore spots.
"My favorite thing to do in Longport is an early-morning run on the beach because you can run to the rocks, the point, and look out to Ocean City on the right and down to Atlantic City on the left.” Borough of Longport, N.J., longportnj.gov
“Cameo is my go-to spot for bathing suits, and they have the best coverups. At my age, it’s all about the coverups!” Seychelles Alyssa caftan, $178, by Vix Paula Hermanny at Cameo Water Wear, 9319 Ventnor Ave., Margate City, N.J., cameowaterwear.com
“I always go to Greens and Grains in Margate for the best green bowls. They have the most fabulous breakfast smoothies.” 7801 Ventnor Ave., Margate, N.J., greensandgrainsusa.com
“Kuro at Hard Rock has that Nobu vibe, and the tuna crackers are the best around! Grabbing a drink and sushi before seeing a concert is a perfect summer night." 1000 Boardwalk, Atlantic City, 609.449.1000, hardrockhotels.com
“Every Sunday, I walk to Longport to meet my mom and sister for some Zen time on Granville Beach with Yoga Zone. They host an amazing outdoor vinyasa class.” 7809 Ventnor Ave., Margate, N.J., njyogazone.com