Gayatri Chopra in Kin Boutique, where her handbag line, Simitri, is sold
Take one look at the electric hues, silky textiles and blinged-out accents of Simitri (simitridesigns.com) evening bags, and it’s easy to see from where co-owner and designer Gayatri Chopra has drawn her colorful inspiration for her rising label.
Born in New Delhi, the former silverware designer jumped into the accessories game on a whim in 2009 with a small collection for India Fashion Week. The bags were a hit, and Simitri was born. In 2015, Chopra moved to the United States with her husband and, shortly after, relaunched the line from her new home in Center City.
Now sold in 45 boutiques from Philadelphia to Dallas and spotted on the toned arms of top players from the U.S. women’s national soccer team, the collection’s aesthetic reflects much of Chopra’s personal style. “I really love colors and quirky, kitschy statement pieces,” she says, noting the Red Lips Don’t Lie bag, which features sparkling “cat ears”; and the top-handle Beetle bag splashed with jeweled bug embellishments. Her latest bestseller, the ’70s-inspired Ombre clutch, is dripping in metal chains and tassels, and available in three shades, including a gorgeous gradient metallic. This year, Chopra is focused on growing the new Game Day Collection, featuring clear crossbody bags with team logos.
The real beauty of these bags is that each one is still hand-embroidered in India, and no two are exactly the same. Chopra says, in a world where you can shop for anything in a matter of seconds, more women are looking for exclusivity and creativity. “I love shopping for things that aren’t mass-produced in factories...objects that have a story behind them. Simitri works to create such statement pieces and to make women feel special.”
Photography by: Jillian Guyette