From Left: 18k yellow-gold east-west necklace with tsavorite and malachite, Phillips House ($1,800). 18k white-gold Aerial cluster stud earrings ($3,775), Hearts On Fire. Bernie Robbins Jewelers, Promenade at Sycamore
Bernie Robbins Jewelers has been a Philadelphia institution for nearly half a century. Its Newtown and Main Line locations have been open for many years, and third-generation co-owner Harvey Rovinsky feels it’s time for a change. This November, the Newtown store gains a larger, 3,250-square-foot showroom when it moves to the Promenade at Sycamore (200 N. Sycamore St.), while the St. Davids shop finds a new home in Villanova (775 E. Lancaster Ave.).
“When we moved [to Newtown] 20 years ago, we were a different company than we are today,” says Rovinsky, who also maintains two South Jersey stores, in Marlton and Somers Point, with his wife and co-owner, Maddy. “This new location reflects much better what we’ve become, who we are, and what we’re trying to do for our clients.”
Greater visibility and easier access are two factors that Rovinsky ranks high in the decision to move. Both shops are newly constructed to better display top-selling brands such as Rolex, Cartier, and Hearts On Fire, all of which will have expanded offerings in time for the holidays. The darlings among Rovinsky’s new arrivals include collections by Ippolita, Marco Bicego, and Roberto Coin. In Villanova, Main Liners will want to grab the Boy.Friend watch by Chanel, while Newtown shoppers can scoop up the newest from David Yurman. “We really worked to present a very attractive, inviting atmosphere for guests,” Rovinsky says.
In addition to faithfully serving Philadelphia’s jewelry lovers, the Rovinskys are active in many regional charities, including Einstein Healthcare Network, the Terri Lynne Lokoff Child Care Foundation, and Simon’s Fund. For the Rovinskys, it’s all about keeping the spirit of Bernie Robbins alive. “The people who have been with us for a long time remember my father-in-law for his integrity and customer service,” says Rovinsky. “That’s his legacy to us.”