Makeup has consistently been an industry with a lot of waste, built on the idea of always needing to buy the new best product to stay on top of trends. However, as people have started to be aware of their wasteful habits and sustainability became a more predominant concern when making purchasing decisions, brands have begun shifting towards more ethical practices. If you want to jump into having less impact on the environment or need some fun new makeup products that won’t leave you feeling guilty, check out this list of the eight best sustainable makeup brands worth buying.
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Axiology was founded based on need. When founder, Erika, realized that her lipsticks weren’t cruelty-free and harmful to the environment, she went on a hunt to find vegan alternatives. However, she quickly realized that most on the market were extremely drying, so instead of sitting back, she decided to take action into her own hands and create what she was missing. She landed on vegan, cruelty-free, zero-waste crayons that are jam-packed with natural moisturizers to keep your lips looking plump and healthy. The best part about these crayons is that they are multi-use for your eyes, lips and cheeks and help create a cohesive, everyday makeup look.
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Staying true to its name, 100 Percent Pure prides itself on being exactly that. Using natural pigments from vegetables, teas, cocoa and fruit- these products never contain harsh or toxic ingredients. The cherry on top of this ethical brand is for every purchase made, 100 Percent Pure donates a percentage to plant trees, breast cancer awareness, feed rescue dogs and help people in need.
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At Elate Cosmetics, they pride themselves on their five conscious beauty principles. By building their brand with impact, ethics, community, future and mission in mind, their goal is to become the first completely waste-free cosmetic company. They hope to tackle their problems and reduce their impact on the environment using their think-outside-of-the-box mentality. In particular, their foundations are innovative and definitely worth purchasing!
See Also: The Latest L.A.-based Beauty Launches Will Refresh Your Routine From Head to Toe
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Thrive Causemetics prides itself on its causes. In addition to always being vegan and cruelty-free, the makeup truly provides the user with the highest performance. For every purchase, Thrive Causemetics donates to help women fight cancer, survive domestic abuse, support troops and emerge from homelessness, among other causes. The brand really wants everyone to thrive. And might we add that there mascara is truly the best out there!
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Kjaer Weis’ core ideology is sustainability, and as the first luxury beauty brand to introduce refillable packaging from its start, the brand is truly a trailblazer of ethical beauty. By combining organic formulas with refillable and recycled packaging, it's no surprise that all the products are crafted to perfection.
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Beauty blenders have been all the rage for the past couple of years; however, they are terrible for the environment. Thankfully, EcoTools has created the Bioblender, which is 100% biodegradable and made from 5 earth-friendly ingredients that are as safe for your skin as they are for the environment. Besides this revolutionary product, the brand has a range of other beauty tools that are just as amazing and made with the same sustainability mindset. EcoTools has continued to innovate by making the switch to biodegradable packaging.
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Sprout World is one of the coolest products out there! Offering makeup liners that grow into wildflowers within 7-10 days, this product cuts down waste as much as possible. Despite being made with natural ingredients, these Allergy Certified eyes and brows liners still keep the standard integrity of having a rich, vibrant, creamy and easy to apply formula. This unique product is perfect if you love flowers and makeup as much as I do!
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Coming in as one of the most sustainable makeup removal products worldwide, The Makeup Eraser prides itself on cutting down on the use of wipes, the third most wasteful product on the planet. You might have heard about this revolutionary product, and I assure you that it is worth the hype! The Makeup Eraser only uses water as an activator making the non-abrasive cloth a perfect product to complete your sustainable makeup collection.
Photography by: Gabriela DeLeon
