Blonde on Earth blogger Kristin Summer's dreamy photography zooms in on her colorful life in Philadelphia.
A retail buyer by day, Kristin Summers’s night gig as fashion blogger is more than just a passing fancy. Under the alias Blonde on Earth, this Philly-based social media queen has racked up some 30,000 Instagram followers as well as a growing list of partnerships (South Moon Under, Happy Socks, and Sally Beauty Supply to name a few) thanks to her pastel-soaked shots of fashion, cityscapes, and the occasional doughnut smothered in rainbow sprinkles.
Her blog started almost by accident: Feeling out of sorts after a career-inspired move from Philly to Baltimore, she set out on a three-week road trip to Florida to get away from it all. “I took about a thousand pictures and notes while on that trip,” says Summers. “When I got back I opened a WordPress account, sort of as my personal diary and a place to store all my photos, and my blog took off from there. It was the new start I was dreaming of.”
She credits her growing social media following to her fun, colorful content. “I love being that [blog] that inspires people and brightens up their day, whether it be a photo of a fun mural or a beautiful pattern on a dress.” And though this self-proclaimed “professional tourist” plans to build her travel portfolio over the next year, she has plenty of experience snapping city life at home. “Philadelphia is full of history, fashion, and incredible restaurants,” she says. “It isn’t hard to make this city look great.”