Drybar founder Alli Webb on better blowouts, her first book, and bringing her big name shop to Philly.
Mane attraction: On the heels of opening Philly’s new Drybar, founder Alli Webb’s first book about hair drops this fall.
“When we first started I knew we wanted to do a bar concept,” notes Webb, whose salons tally one million blowouts a year. Hence the long marble counter, flat screens with chick flicks on repeat, and a menu of hairstyles named after drinks: The Manhattan, Southern Comfort, and Uptini.
Webb’s husband is in charge of branding (hello, yellow!) and her brother handles the business side of things. “It’s so nice that my brother and I were able to find success together,” Webb says. The trio is currently working on building a better travel-size hair dryer.
“We’ve wanted to open in Philly for a while,” says Webb of Drybar’s 61st location, at 17th and Market streets. “We’re close to Rittenhouse, and there are so many working women around here. Our clients have been anxiously awaiting a location in Philly.”
Drybar’s success has pushed Webb into other pursuits of late. You can find her on QVC selling the brand’s signature hair dryers—“we sell 2,000 in 15 minutes”—and in bookstores this fall when her first title, The Drybar Guide to Good Hair for All, drops. “I’m spilling all my knowledge and sharing my personal story,” says Webb.
Besides investing in a good hair dryer, Webb (who favors the tousled Mai Tai style) says the right products are key to extending your blowout. “Using heavy hydrating crèmes on fine hair spells disaster from the start!”