Celebrating her eponymous label’s 30th birthday, Eileen Fisher discusses the importance of greening her fashion line.
Eileen Fisher has built a fashion empire based on simple designs and ethical business practices.
No fashion line has a commitment to principled thinking—sustainability, social consciousness, living well—more ingrained in its corporate ethos than Eileen Fisher. This fall will mark 30 years since the former interior and graphic designer set up shop, making her name as much about putting out gorgeous, simply constructed pieces as running a community-focused company ecosystem.
Initiatives like Green Eileen, a line of stores stocking only used Eileen Fisher pieces, and #SheDocs, an online documentary film festival sponsored by the company, have made waves recently and Fisher wouldn’t have it any other way. “Business has the power to make a difference and can be a movement around social change,” she says. “Our work with women and girls, human rights, and the environment and how we work as a company completes the circle—it’s about the product, people, and planet and the choices each of us make every single day.”
A look from the brand’s Spring/ Summer collection.
The commitment to ethical living is, in fact, literally woven into the line’s fabrics. “Sustainability starts with design. When we select fabrics and yarns, we are making choices about better farming practices, greener dyes, and innovative production to build an eco collection that accounts for more than 25 percent of our line. We work to create products designed to last and to be easy to care for,” says Fisher.
“Simplicity is at the core of the design idea I planted as a seed all those years ago—a collective of simple shapes that work together in many ways. The intention is to ‘solve her problem’ by giving women the pieces to put themselves together easily and joyfully so they can focus on life,” Fisher says, reflecting on the business’s upcoming birthday.
Clutch handmade in Ethiopia ($180).
Marking a new stage of growth for the company is The Fisher Project, a new 30-piece collection that takes the essential elements of the Eileen Fisher look but with unexpected features like cropped silhouettes, sheer fabrics, and backless styles. The line will be featured heavily at Nordstrom at King of Prussia Mall’s Eileen Fisher fashion show, which will be held on May 3. It’s like a cherished favorite’s new awakening. King of Prussia Mall, 610-768-7150