Florence Welch, the voice behind The Machine.
A willowy, ethereal nymph topped with a wave of fiery red locks, Florence Welch easily won over the fashion set with her sprite-like looks, so much so that Karl Lagerfeld recently asked her to perform on stage at the Chanel Spring/Summer 2012 show during Paris Fashion Week. But it's the Florence + The Machine front woman's voice—a full-throated, otherworldly vibrato that will be on display at Borgata on May 12—that has set the world aflame.
Welch's first album, Lungs, was a slow burner after its release in 2008, gaining momentum through 2010, when the single "Dog Days Are Over" went viral as part of the trailer for the blockbuster film Eat, Pray, Love. Her popularity then propelled her to the stage at the 2010 MTV Music Video Awards, where she belted the pop anthem in an energy-charged performance that sealed the group's rise to the fore of pop music.
The South London–bred songstress is often compared to Kate Bush, a fellow Brit who similarly paved her own unconventional path as a vocalist. Welch creates her haunting ballads with the backing of The Machine: Rob Ackroyd on guitar, Chris Hayden on drums, Mark Saunders on bass, Isabella "Machine" Summers and Rusty Bradshaw on keyboard, and Tom Monger on the harp. The group's most recent album, Ceremonials, debuted this past October to great acclaim, a sophomore effort with a sound that further sets the band apart from the pop-rock pack. The music industry has certainly taken notice: Among Florence + The Machine's many accolades is a Brits Critics Choice Award, an honor rarely bestowed on an artist of such a young age. Florence + The Machine will perform on May 12 at the Borgata Event Center, 1 Borgata Way, Atlantic City, 609-317-1000 or livenation.com.
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