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4 New Philly Boutiques for All Your Fashion Needs This Season

By Sarah Jordan | June 14, 2017 | Style & Beauty

When the heat is on, turn up the cool factor at these four new Philadelphia retailers.



California dreaming: SoCal fashion label Joie brings its so-cool separates to the King of Prussia Mall with a new boutique.

Laid-back boho chic is the look of this Southern California brand that opened its doors this spring at the King of Prussia Mall. Joie’s CEO, Jack Schwefel, says King of Prussia is “an obvious choice for us. It’s one of the country’s greatest shopping destinations.” With white oak floors, cool gray walls, and vintage deĢcor, the store’s relaxed vibe suits the understated cool-girl merchandise. Joie, under the direction of owner Serge Azria (who also founded Current/Elliott and Equipment), is brimming with super wearable summer staples for women. King of Prussia Mall, 484-690-9836;



Prints charming: A look from Marc Cain Spring/Summer 2017, now at the King of Prussia Mall.

Leave it to German engineering to bring us fashion with a commitment to innovative technologies (3-D knitting for sweaters, coats, and skirts). Marc Cain, a German-based company with stores around the globe, has arrived on our shores and opened its sleek, minimalist-chic boutique this past May. Stephen Belfer, managing director of Marc Cain USA, cites the mall’s “elevated shopping experi- ence” and high-end amenities, like valet parking and concierge services, as a few of the reasons MC chose King of Prussia as its first Philly-area location. On trend, Marc Cain offers a gamut of festive mix-and-match, casual- chic separates: silk blouses, embellished bomber jackets, platform sandals, large hats, and leopard- printed everything. King of Prussia Mall, 610-492-7835;



Longtime Philadelphia footwear retailer Benjamin Lovell just launched in Old City.

Those who suffer for their stilettos and no-support gladiator sandals know Benjamin Lovell is the place to go when it’s time to pamper your feet. Stop into the recently opened Old City store to check out sandals and shoes for women and men, including Pikolinos, Olukai, Vionic, Fly London, Taos, and Birkenstock. General manager John Holden says, “We’re excited to showcase our personal fitting services and amazing selection at this new location—not only to our loyal Philly customers, but also Old City’s residential clientele and the vibrant tourist population.” 60 N. Third St., 215-238-1969;



Danish shoe brand Ecco is making strides in the Philly fashion game.

Ecco’s founder, the late Karl-Heinz Toosbuy, was once hailed by Forbes magazine as the “man for all bunions.” The Danish shoe company, established in 1963, opened a boutique this spring at the King of Prussia Mall. Chris Daiss, Ecco’s director of retail operations, is delighted with the location in the new expansion corridor surrounded by other luxury retailers. The selection is stocked with loafers, sneakers, and sandals for men and women that are good right out of the box—no break-in period required. Also, Ecco is winning high marks for its golf shoe sported by Ernie Els and Fred Couples. King of Prussia Mall, 610-312- 0173;