GUESS Originals has released a new collection with Sydney Sweeney, known for her role as Cassie in Euphoria, as the face of the campaign. Sweeney recreated pictures that were taken of Anna Nicole Smith in 1992 for a campaign that were never seen.
This Anna Nicole Smith capsule collection photos were shot by Daniela Federici, a photographer from Australia but relocated to New York. The collection was inspired by the energy and colors of the ocean, using teal as a main color with black, white, and red as undertones. The designs from this collection “include denim pieces with vintage and classic silhouettes full of 90s style.” The collaborative collection with Smith and GUESS Originals was designed by Cali Thornhill Dewitt.
Sydney Sweeney embodies Anna Nicole Smith with black and white photos, shooting in Malibu, California with photographer Kenneth Cappello. The creative director for the shoot was Nicolai Marciano, the Brand Partnership Director for GUESS, who explained what the shoot means for the collection, “Anna Nicole Smith is essential to ‘90s fashion. Anna’s legendary beach shoot revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue to celebrate one of the most iconic GUESS Girls with a new generation.”