What sets your brand or business apart?
Our clients are at the heart of everything we do. Crafting and designing for a wedding is an intimately personal journey for each individual. Our primary aim is to materialize their unique vision, making it the focal point of our work.
Do you do anything that is signature to your brand?
Our distinctive and signature approaches involve utilizing paper and silk to craft extravagant floral designs that transcend the ordinary. Catering to upscale events demands an extra layer of artistry, and we pride ourselves on our ability to infuse innovative and unconventional details into our creations.
What is the most gratifying part of your business?
The immense satisfaction I derive from the creative aspect of my work is truly fulfilling, especially when it culminates in those precious moments when a client takes a moment away from their event to express their genuine happiness and gratitude for our contributions.
How did you handle the pandemic? Did your business model change?
The pandemic presented a unique opportunity for us to pivot our approach. Fortunately, we were able to retain all of our clients by rescheduling their events for the following year. During this period, we also catered to a series of smaller, more intimate gatherings. However, most importantly, it afforded me the time to contemplate a long-held aspiration of rebranding and transitioning fully into the luxury market. This period of reflection allowed me to crystalize my vision for the future of my business and take the necessary steps to realize those ambitions.
Who inspires you?
As a highly visual individual, my inspiration stems from a multitude of sources: the rich diversity of global cultures, the intricate beauty of architectural and interior design, the ever-evolving world of fashion, the immersive experiences of museums, and the tranquility of nature. Additionally, I find great inspiration in the collaborative energy of my colleagues. Engaging with talented individuals within my network, both in person and through social media, continually sparks fresh ideas and fuels my creative process.
Contact information
Margaux St. Ledger
CEO & Luxury Floral Designer
[email protected]
Photography by: Courtesy of Afrik Armando
