Model Coco Rocha tells us about her first fashion collection Co+Co and why she wants to watch bad TV at night.
Coco Rocha wearing the Cherie Dress ($240) from her new fashion collection Co+Co.
Since her debut runway appearance for the 2006 Christian Lacroix couture show, Coco Rocha's modeling star has continued to shine bright. Now, Rocha is turning her attention towards something she has first-hand knowledge about: fashion.
Here, we sit down with the Canadian model-turned-designer to talk about her debut collection Co+Co, what it's like working with her husband James Conran, and why she sometimes wishes she could just watch bad TV.
How would you describe your personal style? Coco Rocha: I think I would get bored of just one specific type of look. There are days where I want to be super casual, other days I want to be girly-girly-girly, and then other times I want to be super strong—I hate to say the word edgy—but I love lines and symmetry and shape. It really depends on the mood. And there are days I’m in my pajamas.
What's one staple people should have in their closet year-round? CR: Everyone wants to be comfy, but look good. I think comfort is our new favorite black dress.
Can you tell us about your new collection Co+Co? CR: I feel like it speaks to everyone as much as it is sport-chic, sports being the materials we may choose. We wanted to make sure every girl could aspire to it or definitely wear it.
What role did you play in the design process of the collection? CR: My husband’s background is art, so he’s very good at whipping up an image. So if I’m like, "I want this shape" and I draw the stick figure, James will draw the actual thing.
Where did you get your design inspiration for your first collection? CR: This was really about what did we see [that] was missing from the market. There are thousands of new designers coming into the market every day—what is so special about you? And that’s where we came in.
Are there any designers you aspire to be like? CR: I adore Gaultier. He was one of the first designers to help me in my career. Zac Posen. Christian Siriano. A great friend of mine [is] Rebecca Minkoff.
How has it been transitioning from model to designer? CR: I’m definitely learning about the business side and what exactly that means, and the different seasons. It’s a learning curve, and I’m not saying I know it all. Every day is a learning opportunity.
Has there been any aspect that’s been challenging? CR: Sometimes it’s interesting to hear what department stores like, or how they’ll maybe suggest something. You always think designers are the ones who [say], "This is what I think is in season" or "This is what I think we should do." In reality sometimes, and hearing a lot of feedback, some department stores really push on certain things they want. Either you agree or you don’t agree to it.
Your husband is also your manager. How do you and your husband balance each other out in the business? CR: We’ve been working together for seven years. We pretty much work 24/7. I can’t think of what work or life was like without him. We don’t fight about work. We fight about maybe the toilet seat—and we just bought a new toilet where the seat goes up and down—so now we’ll never fight. In work, we finish each other’s sentences. We think the same things. We just don’t argue about it.
What's something that keeps you up at night? CR: We don’t know how to turn it off at night. So at night we’re like "how can we take over the world?" And, I’m like we need to calm down. Let’s just watch some bad TV and forget about work. Because we don’t have an office, we don’t shut it off. Office is home—it’s wherever we are.