With their all-natural deodorant PiperWai flying off the shelves, two young Philly entrepreneurs are finding that success smells oh so sweet.
PiperWai has generated more than $1 million in sales since being featured on Shark Tank in late 2015.
After inking a deal with Shark Tank’s Barbara Corcoran, PiperWai founders Jess Edelstein and Sarah Ribner are turning Philadelphia—and the world—onto their cult-favorite charcoal cream formula deodorant. The appeal? PiperWai is both high-efficiency and all-natural, using activated charcoal (which can absorb up to 1000 times its weight in moisture) instead of the pore-clogging aluminum and parabens found in mainstream brands. The friends and business partners met in fourth grade at Wynnewood’s Friends’ School. Ribner made the switch to natural products in college, and Edelstein started dabbling in the kitchen with her own formulas before launching PiperWai. “After almost a year of trial and error, Jess concocted the initial formula, which she gave to me to try during a volunteer trip in South America,” Ribner says. They’ve made more than $1 million in sales since their Shark Tank episode aired in December and have just expanded to a second production facility in King of Prussia. Even as they prepare to launch a new stick deodorant later this year, the duo still can’t believe their success. “It’s mind-blowing to me that we’ve grown this quickly,” says Ribner.