By: Mia Rasamny By: Mia Rasamny | June 6, 2022 | Style & Beauty,
If we've learned anything from the last two years, it's the importance of coming together and supporting each other in order to spread love and kindness—and that goes double for Pride Month.
This June, the energy surrounding Pride is more palpable than ever. Every year, more brands get in on the celebration, and this year is no different. Whether for the first time or as a continuation of their support, major fashion houses are creating vibrant and wearable capsules in honor of the LGBTQ+ community, to wear this month and all year round.
Putting their money where their mouths are, most brands are donating a portion of their proceeds to LGBTQ+ groups, such as The Trevor Project, ILGA World and the Phluid Phoundation. That means you can wear your support and pride on your sleeve.
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From Coach bags to Nike shoes, here are 11 high-end brands you can shop this month to show your love and pride.
Following a successful capsule of t-shirts designed by artist Coco Capitán last year in support of LGBTQ+ organizations, COS is back with “Love for All.” The brand hired multiple artists from the LGBTQ+ community to design a series of t-shirts, and 100 percent of the proceeds go to LGBTQ+ non-profit organizations The Trevor Project, Choose Love and Kaleidoscope Trust. Each shirt design portrays an extremely personal and meaningful message. From an original poem to vibrant rainbow graphics, this collection of t-shirts celebrates love and self-expression, and can be found both online and in selected retail stores.
Nike has been a longtime supporter of the LGBTQ+ community. This year, the athletic brand announced a pride capsule collection with footwear and apparel. Planned for full release on June 22, some pieces are available to shop ahead of time. The “Be True” collection celebrates love through identity expression and sport. Taking athleisure to new levels, Nike’s Pride celebration includes a new take on the Cortez sneaker, the Oneonta sandal, and a pair of t-shirts and shorts to match alongside a soon-to-be-released Nike Dunk. Since 2019, Nike has donated a total of $2.7 million to multiple organizations supporting the LGBTQ+ community, and the brand will continue to further these grants this year.
The vibrancy never stops with Coach bags, jewelry, clothing and more. This year, Coach's Pride capsule collection includes best-selling pieces reworked to represent the colors of the Pride Flag. Shop a full collection of apparel and accessories that can be worn both this summer and all year round. Shopping this collection means your money will go to a great cause as the Coach Foundation joins forces with Hetrick-Martin Institute, Point Foundation, and CenterLink Community of LGBTQ Centers to improve the lives of LGBTQ+ youth.
Calvin Klein, a longtime supporter of the LGBTQ+ community, has recently announced its "This Is Love" collection to honor and celebrate LGBTQ+ communities' and their families. The collection includes a gender-neutral skirt with matching vinyl jacket, but it's primarily based on the brand's classic underwear and bra collection. Models used for their campaign each held a unique story of their own and celebrated individuals of all shapes, sizes, genders and identities. Calvin Klein has partnered with The Trevor Project and ILGA World to promote inclusion and justice.
The Pride 2022 Collection by Converse puts a twist on the classic Chuck Taylors, as each shoe from the collection is united by a vibrant patchwork representing diversity, belonging and unity. While there are a few different shoe designs to choose from, shoppers can also personalize and design their own shoes. Alongside the collection, Converse released a digital campaign, “Found Family,” which presents stories from the brand’s LGBTQ+ community. Converse provides annual grants to seven organization partners that work to create safe spaces for the LGBTQ+ community.
See Also: Shop Mariah Carey's Rainbow-Covered Pride Collection for 2022
Levis celebrates Pride Month with a gender neutral, size-inclusive collection. From denim jackets to flared jeans and denim corsets, Levi's Pride collection is truly for everyone and anyone. Each piece encompasses a vibrant graphic unique to the brand. Levi's also updated its blog with an "Off the Cut" section that included a diverse array of authors and stories. In support of this collection, Levis will make an annual $100,000 donation to OutRight Action International, an organization working to improve the human rights of the LGBTQ+ community.
Adidas partnered with Australian-based artist Kris Andrew Small to design a dynamic capsule collection. Andrew riffed on the classic Pride designs to create unique graphics reworked into Adidas’ most classic pieces. The three stripes have been updated to include vibrancy and edginess, from the classic superstar sneakers to apparel. This collection is also environmentally friendly. Most of the pieces are made in part with recycled content generated from production waste. The “Love Unites” collection represents Adidas’ commitment to the LGBTQ+ alongside a partnership with Athlete Ally and Stonewall UK, two organizations working to ensure LGBTQ+ inclusion in sports.
North Face joined forces with environmentalist drag queen Pattie Gonia to build more inclusivity within the climate movement. The limited-edition collection ranges from apparel to classic puffer jackets. Titled "Let Your Colors Out," the collection is unique in its purpose to not only in honor Pride but also environmentalism and sustainability. Alongside the collection, North Face and Gonia are hosting outdoor events in multiple states, leading hiking tours, workshops, panels and other activities. Additionally, North Face is donating $100,000 to Brave Trails, an outdoor summer camp specifically for LGBTQ+ youth.
Happy Socks has joined forces with gender-free apparel brand Phluid Project to celebrate the queer community with a limited-edition sock collection. Shop six pairs of socks with respective designs representing Pride, and feel good that 10 percent of all year-round sales from this collection will be donated to the Phluid Phoundation, a non-profit organization supporting the most at-risk members of the LGBTQ+ community. The collection will be available exclusively on both ThePhluidProject.com and Happysocks.com.
For the second year in a row, jewelry brand Banter by Piercing Pagoda will join forces with the It Gets Better Project, a non-profit built to uplift, empower and connect the LGBTQ+ community. In 2022, you can buy a limited edition 'SayGAY' necklace that takes a direct stance against the legislation in Florida, usually referred to as the ‘Don’t Say Gay’ law. This necklace represents an expression of freedom and is available at Banter.com all month long, during which 100 percent of sales will benefit the It Gets Better Project.
Photography by: Courtesy of Coach; HUNTER ABRAMS/BFA