Ellen Shepp raids the fragrance counter at Joan Shepp for the season's signature scents.
Baccarat Rouge 540 by Maison Francis Kurkdjian ($300); Not a Perfume by Juliette has a Gun ($100).
Center City boutique Joan Shepp has always taken the business of bringing designer labels to Philadelphia very seriously. So when mother-daughter duo Joan and Ellen launched a beauty counter with a focus on European fragrance in the shop earlier this year they took the very personal experience of buying perfume to heart. “Fragrance does help set a mood for the day,” says Ellen, who likes the spontaneity of wearing different scents. “Perfume can reflect your personality, or your outfit.”
GOING ROUGE “I’m a big fan of Maison Francis Kurkdijan Paris because it’s one of the few companies—along with Chanel—which produces their fragrance entirely under one roof. Baccarat Rouge 540 has a really warm scent and works for day or night. It’s a house favorite here.”
SHIFT INTO NEUTRAL “Juliette has a Gun’s Not a Perfume by Romano Ricci is very individual. It’s also hypoallergenic which is more important than ever for those with sensitive skin. It’s a light, neutral amber scent but a very particular scent. It doesn’t smell like any other perfume. Our customers feel very comfortable wearing this fragrance.”
COMING UP ROSES “Anything that’s rose-scented is popular as long as it’s genuine. Montale Roses Musk actually smells like a rose garden, feminine and still very light. Similar kinds of fragrances tend to smell artificial.”
HIP, NOT HIPPIE “Vanille Patchouli by Molinard is definitely a stronger scent. But the vanilla softens the patchouli notes. This one is popular with those who have been wearing patchouli for years. Naturally, it feels very familiar to them.”
ONE FOR ALL “I call Aqua Universale, also by Maison Francis Kurkdijan Paris, the white shirt of fragrance. It’s always my go-to when I’m not sure what to wear. It’s a fresh, clean, unisex scent.” 1811 Chestnut St., 215-735-2666