David Schwartz, of Rittenhouse stalwart Sophy Curson, scours the decades-old racks for this season's it gowns.
Petal pusher: Dark florals dominated the runway at the Blumarine show during Milan Fashion Week Fall/Winter 2016/17.
Top trends: Floral brocade and lace anything. “Lace has really blossomed the last two years.”
Color theories: Dark hues are always in style for one very important reason, says Schwartz. “Black or navy makes everyone feel good because it’s slimming.” But “fashion rebels” can look to a rainbow of reds to stand out this winter. “Think lipstick red and Valentino red; red is always big for the holidays. Philly women love color when they dress up. I also sell a lot of blue every season.”
Labels he’s loving: Number 21, Catherine Regehr, Wayne Clark, Frascara, and Blumarine, one of Sophy Curson’s best-known brands and a long-time favorite of Schwartz’s for their knitwear. “Anna Molinari, Blumarine’s designer, keeps things feminine but modern. We always think of florals for spring but this season’s designs really work for winter because the print is dark.”
What makes Philadelphia shoppers tick: “They don’t follow the trends like New Yorkers do. They prefer to invest in key pieces, like handbags, and get their use out of them. Philly women know who they are and what they like.” 19th and Sansom Streets, 215-567-4662