It was a fashion blogger who noticed the royal-to-be actress Megan Markle wearing TUXE’s The Boss bodysuit under an Alexander McQueen tuxedo. Fans went wild, and the $280 silk crepe-de-chine bodysuit sold out within an hour of that February post.
Tamar Daniel, founder of the Bala Cynwyd-based online company, says TUXE had sent Markle’s stylist items in the past, so it wasn’t a complete shock. “But it was a good surprise!” recalls the Israeli-born, London-bred Daniel, who moved to Philadelphia in 2008 for a job with Anthropologie. And Daniel is on to something with her smartly fabricated and attering bodysuits—Rihanna, Jennifer Lawrence and Emma Watson’s stylists have all requested samples. “With my background designing tops, I knew the space pretty well, and there was nothing available that was better made than American Apparel, and less expensive than Donna Karan,” Daniel says. “at, and the return to tucked-in dressing, convinced me to go ll the gap in the market.” A favorite among professional women for its easy wearability—no straightening or retucking here—TUXE now oers free prerecorded performance coaching sessions about professional and life challenges with every online purchase. (TUXE is also sold on bloomingdales.com and nordstrom.com.) Says Daniel, “I’m focused on doing whatever I can to grow women’s careers.”