The city’s collective eye turns to all things style when The Philadelphia Collection returns September 13–20. Now in its third year, the event promotes retail and fashion in the City of Brotherly Love. “The Philadelphia Collection has proven a success over the past two years, not only with consumers through unique shopping concepts and events, but also by strengthening the city’s national reputation as a vibrant shopping destination and a top contender for fashion retail,” says Michelle Shannon, vice president of marketing and communications for Center City District.
In addition to a full calendar of more than 100 trunk shows, designer sales, and open houses centered on fashion, accessories, and beauty, The Collection’s signature events include gatherings like Phashion Phest, the Rittenhouse Row Fall Gathering, Nicole Miller’s XIX Most Fashionable Women in Philadelphia, and FBH The Agency’s Ready to Wear Runway Show. The Philadelphia Collection will also fête the first major event of the Philadelphia Fashion Incubator with a fashion show at Macy’s Center City, featuring four selected designers-in-residence. The Incubator, a collaboration between The City of Philadelphia, Center City District, and Macy’s, nurtures emerging designers on a number of fronts, from free studio space where they can produce their collections to business mentoring and retail critiques.
Fashion sketch by Kaitlyn Doherty, Philadelphia Fashion Incubator designer-in-residence