A rendering of the new boutique
Tiffany & Co. (tiffany.com) has stood alone as Philadelphia’s most important luxury retailer for over three decades. But as residents and visitors alike know, the iconic American jeweler’s connection to Philly runs deeper than many other cities. The impressive “Dream Garden” mural, one of the largest glass murals in the U.S., was designed by Louis C. Tiffany, the scion of founder Charles Lewis Tiffany. The glimmering installation has been tucked inside the Curtis Center since 1916, and has been a popular yet obscure tourist attraction for decades.
More than a century later, this same sense of spirited design informs Tiffany’s new Center City address at 1715 Walnut St. The 3,573-square-foot boutique celebrates the house’s heritage at every turn, says Chief Artistic Officer Reed Krakoff.
“The store’s design balances timelessness with modernism—everything is meant to create an engaging shopping experience for our clients as they view our iconic and latest collections,” he says. “The store includes visual elements that really speak to our brand history, immersing our guests into the world of Tiffany.”
A scene from Breakfast at Tiffany's
Naturally, that world is dripping in Tiffany Blue, offset by materials such as amazonite, white marble, fluted wood and carved wheat leaf stone. A personalization counter for on-site custom engraving and the Tiffany Blue Box wrapping station are two new interactive experiences.
The new location and reimagined interiors are a luxurious backdrop for Tiffany’s unparalleled jewels. The 2020 high jewelry collection, Extraordinary Tiffany, featuring rare diamonds and colored gemstones in modern settings, is on offer at the Center City boutique, along with the latest engagement ring styles and the brand’s recently relaunched Tiffany T1 collection.
Krakoff says he is excited for the newly relocated store to be part of the vibrant energy of Rittenhouse Square’s premier shopping district and the city itself. “I think there are synergies between the storied history of the city of Philadelphia and that of Tiffany, a 183-year-old brand with an incredible history. As an American brand, it’s important to have a presence in such a notable and historic U.S. city.”
Photography by: Tiffany & Co.; Paramount Pictures