May 17, 2017
By Roberta Naas
Photography by Jeff Crawford
Styling by Terry Lewis | April 20, 2015 | Watches & Jewelry
As Philadelphians return to the serenity of the shore this summer, luxury watch brands are partnering with environmental organizations committed to protecting the oceans.
Oceanic studies continue to yield now-familiar concerns: overfishing, pollution, the destruction of coastlines and wetlands that support sea life. Of course, time and patience are integral to conservation efforts, but now a select group of watch brands are taking direct action, as well.
For several years, Omega has partnered with the GoodPlanet Foundation for environmental conservation. Omega built the Seamaster Planet Ocean watch in 2005 and has issued updated iterations ever since, with a portion of the proceeds funding preservation of sea grasses and coral reefs in the oceans of Southeast Asia. Similarly, Jaeger-LeCoultre has had an ongoing relationship with Unesco, supporting the protection of nearly 50 crown-jewel marine sites with conservation status on the Unesco World Heritage List. Recent involvements included a project on Glacier Bay that showcased the brand’s efforts to protect endangered species by offering a protected home for humpback whales and sea lions.
Girard-Perregaux also supports the oceans, in cooperation with Susan and David Rockefeller and their Mission of Mermaids efforts to increase oceanic awareness. Rolex has had a long involvement in conservation efforts, as well, with myriad projects that range from its Awards for Enterprise, which celebrate individuals confronting major entrepreneurial challenges to improve life or protect the planet, to the recent Deepsea Challenge, which saw Rolex fund filmmaker-turned-explorer James Cameron in his quest to study the ocean depths. The effort culminated in Cameron’s 2014 documentary Deepsea Challenge 3D.
1. Made in tribute to its partnership with the GoodPlanet Foundation, Omega releases the Seamaster Planet Ocean 600M Co-Axial GMT 44mm GoodPlanet watch ($8,100). It features an orange aluminum GMT hand for tracking time in two zones and has a helium escape valve allowing water resistance up to 600 meters. King of Prussia Mall, 610-337-0296
2. This Jaeger-LeCoultre Geophysic 1958 watch ($9,800) is crafted in stainless steel and houses a mechanical automatic movement. It pays tribute to the first watch created in 1958 for the scientists of the International Geophysical Year. The new models are water resistant to 100 meters and offer 43 hours of power reserve. Govberg Jewelers, 1521 Walnut St., 215-546-6505
3. In honor of James Cameron’s Deepsea Challenger voyage, Rolex introduced a new version of the 44mm Deepsea COSC-certified chronometer ($12,350). The stainless steel watch, water resistant to almost 4,000 meters, features Rolex’s Ringlock system, with a rotatable black ceramic bezel, helium escape valve, titanium back, and Glidelock Oyster bracelet. Bernie Robbins Jewelers, 595 Lancaster Ave., St. Davids, 610-971-2446
4. From Girard-Perregaux, the Sea Hawk Mission of Mermaids watch ($11,750) is water resistant to 1,000 meters and a true diving instrument. It is crafted in stainless steel and rubber with a self-winding mechanical movement and 46 hours of reserve. Govberg Jewelers, 1521 Walnut St., 215-546-6505