Sisters-in-law and partners-in-fashion Veronica Miele Beard and Veronica Swanson Beard.
A favorite of supermodel Gisele Bündchen, chic urban women’s ready-to-wear brand Veronica Beard, the brainchild of namesakes (and sisters-in-law) Veronica Miele Beard and Veronica Swanson Beard, is seducing Philadelphians one signature dickey-collared blazer at a time. The duo launched the line in 2010 and it has since become one of the key brands in Neiman Marcus, King of Prussia’s contemporary category, says Denelle Green-Drake at Neiman’s. The Beards’ muse is an imaginary on-the-go woman, presumably also named Veronica. “She cares about having a look that combines elevated, sophisticated tailoring with comfort and versatility,” says Swanson Beard. In their spring collection, the designers’ favorites include a print chiffon top (“flattering for day and evening,” says Miele Beard) and the Stretch Compact Cupro Peak Lapel blazer, whose versatility Swanson Beard praises: “You can wear it to a board meeting or a cocktail party.” On March 8, the designers will visit Neiman Marcus for a fashion show and fundraiser for Help Us Adopt, an organization (founded by Philly native Becky Fawcett) that offers financial assistance for adoptions. Neiman Marcus, King of Prussia Mall, 610-962-6200